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Sure, we’re only nearing the end of August. But if you’re like the marketing team at Alexa, you’re already looking ahead to marketing strategy, budgets, and plans for 2017. As we prepare for a new year, our success depends on how well we apply what we’ve leaed in 2016, to what’s to come. We know that content was still really important in 2016: But what else should you takeaway from 2016, to help shape your success in 2017? 11 experts share what they’re taking away from this year—and so should you. Marketing Quotes 2016: What 11 Experts Want You to Know If you could write a newspaper headline for the marketing industry in 2016, what would it be? Why? Andy CrestodinaCo-Founder & Strategic Director, Orbit MediaEntrepreneur Magazine Top 50 Marketing Influencer in 2016@crestodina “Google Saves Twitter” This is a headline I’d like to read. Someone needs to do it. Twitter is an important tool for marketers. It’s also a force for good around the world. Sadl alexa news...

If you’d like to know how to rank on Google, the short answer is… Create SEO content that people love, and search engines can crawl and understand. If you dissect that short answer above, ranking content on Google boils down to three ingredients: Content People loving it Google knowing that I’ll admit it. Those three factors are overly simplified concepts to concisely communicate what it takes to rank on Google. This post is the conclusion to a 3-part series on SEO content. So far we’ve covered: Part 1 – How to Plan SEO ContentPart 2 – SEO Copywriting Tips to Please Google and Humans And now… Part 3 – How to Rank on Google: 3 Ingredients for Reaching #1 SEO Ingredient #1 For Ranking on Google: Content This is self-explanatory—content, after all, is what shows up on search engine results pages (SERPs). I won’t get into detail here since part 1 and part 2 already covere alexa news...